Social Media Advisor

PART A. General Description

The Social Media Department is at the heart of Avolta’s networking. The primary responsibilities revolve around building connections through social media, implementing strategies across all of Avolta’s online platforms, as well as designing and publishing material which promotes online growth and the public reputation of Avolta. 

PART B. Responsibilities

As a Social Media Company Advisor:

• Social Media Strategy Development: Collaborate with senior management to develop and refine the company’s social media strategy, including defining objectives, target audience segments, content themes, and key performance indicators (KPIs).
• Platform Selection and Management: Identify and evaluate relevant social media platforms for the company’s target audience and marketing objectives, including Facebook, Instagram, Twitter, LinkedIn, YouTube, TikTok, and others, and manage the company’s presence on these platforms.
• Content Creation and Curation: Develop engaging and relevant content for social media channels, including posts, images, videos, stories, and other multimedia assets, that align with the company’s brand identity, messaging, and marketing goals.
• Content Calendar Planning: Create and maintain a content calendar to plan and schedule social media content, ensuring consistency in posting frequency, timing, and themes, and coordinating content with broader marketing initiatives and campaigns.
• Community Engagement: Foster community engagement and interaction on social media platforms by responding to comments, messages, and mentions in a timely and professional manner, and actively engaging with followers and fans to build relationships and loyalty.
• Audience Growth and Acquisition: Implement strategies to grow and expand the company’s social media audience and reach, including organic growth tactics, paid advertising campaigns, influencer partnerships, and cross-promotional opportunities.
• Analytics and Performance Tracking: Monitor and analyze social media metrics and performance data, such as engagement rates, reach, impressions, click-through rates, and conversion metrics, using analytics tools to assess the effectiveness of social media efforts and optimize performance.
• Social Listening and Trend Monitoring: Monitor social media conversations, trends, and mentions related to the company, industry, competitors, and relevant topics, using social listening tools to gather insights, identify opportunities, and address issues or concerns.
• Crisis Management and Reputation Monitoring: Monitor and manage the company’s online reputation and address any negative feedback, complaints, or crises on social media platforms, with a focus on resolving issues quickly and professionally to protect the company’s brand image and reputation.
• Adherence to Social Media Policies and Guidelines: Ensure compliance with company social media policies, guidelines, and best practices, and stay updated with changes in social media algorithms, policies, and trends to maintain a strong and effective social media presence.
• Collaboration and Coordination: Collaborate with internal teams, including marketing, communications, customer service, and sales, to coordinate social media efforts with broader business objectives and initiatives, and leverage cross-functional expertise and resources.
• Education and Training: Provide guidance, support, and training to internal stakeholders on social media best practices, tools, and techniques, and share insights and recommendations to foster a culture of social media proficiency and innovation within the organization.

The compensation for this role would be pro-bono (unpaid).