With the rise of the internet and the sudden halting effects of the pandemic, the automotive industry was left scrambling to find a way to continue selling to their clients as the normal sales channel, car dealerships, closed. Having to contend with decreasing numbers in car ownership, and outdated customer experiences, brands now have to figure out how to incorporate digital and physical experiences, and hopefully drive up sales. One main focus appears to be personalizing each individual’s experience with the brand, changing the business model based on individual needs.

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Why the automotive industry must fix the miserable buying experience